The guys from Media Bleep (which I just found out is their new name – it used to be media salt), just had a grate post today about Facebook best practices for church. I think it really translates well to any business type application of Facebook though (meaning just about anything besides a personal account). Basic points were:
-Encourage conversation
-Affirm people
-Post interesting and relevant topics
-Listen
-Find a rhythm
-Recruit volunteers
They actually did a great job with the post. It’s short, and I’d encourage you to check it out if you have a few: Facebook Best Practices
And based on that, I’m curious – do you interact with brand pages on Facebook? Besides “liking” a company page, do you ever post on their walls or engage in any other conversation/activity beyond hitting the “like” button? Let me know, I’m curious.